manifestations of optimism
Optimism manifests itself around the world in different ways for different people, looking at them gives us a window into different sub-cultures. Research shows Africa’s youth is the most optimistic in the world.
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3 sugars
The design calls out a piece of African origin that’s been in popular culture since 1784. The line ‘Three sugars are sweet’ is an African way of saying honey.
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surf time
Surfing is booming across Africa. For the surfers it brings a sense of optimism for the good times and creative expression when connecting with the ocean and riding waves. Surfing is another manifestation of Africa’s optimism.
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