mami wata x 7till8 collaboration
We’ve long admired the team at 7till8. They make a fantastic product. In the illustrious Stab magazine’s 2020 “World’s Best Wetsuit” test they came first. Also, Mami Wata co-founder Selema Masekela has been wearing the wetsuits for years. Their thinking goes beyond just a fantastic product, their belief and drive for representation in surf culture is at the heart of what they do.
The opportunity to collaborate on some products together was obvious. It's been great fun and it's coming out soon.
A NOTE FROM THE FOUNDERS
As the founders of 7TILL8, we get to create a product that enhances people's time in the ocean. It is something we do not take for granted and this year only confirmed that our wetsuit goes beyond utility.
To exist in the surf community requires access, whether in the form of gear, location, or knowledge. We created 7TILL8 because we know how it feels not to have that access. We understand wanting to belong to something you do not see yourself represented in. It can feel like you need permission to enter. As participants in the industry, we exist to give that permission.
Permission looks like an ocean of color filled with a wide range of genders, ages, and sizes. It is admiring the determination to surf more than just the talent. It is respecting the locals who protect the natural spots we call travel destinations. It is paying full price to those who produce with integrity because they are doing things the honorable way. To give these individuals visibility is to improve the ecosystem we all depend on and it is our obligation to help them shine.
Surfing is a privilege.
MEET THE FOUNDERS: Q&A