Africa is a Wave Factory.

One of Africa's gifts from Mother Nature is that it is a wondrous, highly productive Wave Factory. From the Atlantic to the Indian, the Red Sea to the Mediterranean, the continent produces an endless rhythm of swells, storms, and breaks. But these waves are more than water in motion — they carry culture, creativity, and connection.

Wave Factory is a tribute to this energy. It celebrates Africa’s ability to generate not just world class surf, but new ideas, movements, and expressions.

This capsule channels the raw electricity of Africa’s surf potential into bold graphics, colour, and design.

Beneath it all lies a deeper story: 39 of Africa’s 54 nations touch the sea. This vast coastline holds immeasurable surf potential and continues to shape a cultural movement rising from Africa to the world.

Our all new collection is now available online and in-store.